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SEO - Optimize Facebook Fan Page : SEOTipsPage

Amazing ways to optimize your Facebook fan page SEO (search engine optimization):



Some people suggest using main keywords in the file-names(will be shared on facebook) of your uploads, and others says, you need to have every URL you own linked to your fan page for SEO. If you're anything just like me, you don't particularly have time to sit around and search for a tip here and a tip (technique) there, only to find out weeks later that it did you no good.


Their are main 7 points for optimization of facebook fan page:
  1. Name for facebook fan page
  2. Your fan page URL
  3. Keywords in your page
  4. Information in your page
  5. Backlinks on your page
  6. Fan page status updates
  7. SEO for facebook notes

Some Unique ways to optimize your Facebook fan page (Buisness Page) SEO right now :

This post provides a few more tips on optimizing your Facebook page for SEO (Search Engine Optimization) right now.



Always Choose the best name for your page

This may sound like a no-brainer or Dull. However, it's the most basic or initial step when it comes to optimizing your brand on Facebook Plate-form, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like "Nice's Bakery - Chocos, Bagels, Cookies For Childs, Breads - Catering And Events...etc" In actuality, having such a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, then, it's sure, your fans will be less likely to engage with your page (facebook Page), let alone share posts(images) and updates with their friends. It's fact, people can even hide your all  updates from their news feed - imagine the horror!

Don't be too generic either, though. Well,  Facebook's intent behind your fan pages is that they represent real businesses, Structures, brands, personalities.... etc. And, remember, by choosing something too generic, like Sports, Fishing, Travel, etc., you run the risk of Facebook shutting (Blocked.. :D) down your ability to post any updates and reach out to new fans or members.

Unique Tip 1: The first word in your Facebook fan page title is given the most weight (importance) by Google.


Create a custom fan page vanity URL

After your fan page has more then 25 Likes, Facebook gives  ability to create a unique URL (or usernames as Facebook calls them) for the facebook page . Because URLs are always heavily weighted by search engines (like google, bing, yahoo..etc), it is vital that your facebook fan page URL reflects an aspect of your own real business.

If, by chance, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

You can also check out some different username options Facebook offers before selecting your one for your fan page.


Use Some keywords in strategic locations on your fan page

Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO(on page seo). The most important point to pay attention to are the About section, Mission, & Company Description(of your fan page), since these areas are (as-always) actually pulled from your fan page as SEO elements.

Here is an example For how a search engine (like google, bing, yahoo) would index your page:

SEO Title = Your "fan/buissness" page name

Meta Description = Fan page name + the About section of your page

H1 = Your fan page name



To optimize your page for local searches,  it's very important to include your complete information such as Address, City, State, and Zip. And, For product-related searches, the Company Overview (or Organization), Mission, and Products fields (all about your buisness)should be filled in with your appropriate information.

Unique Tip  2: Just like your website or blog's meta data, you may want to consider using a brief and unique 140- character description for your buisness/fan page so your whole will message displays in the search engine's snippet.



Include your phone number and address

As surprising as it sounds, there are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales/purchase may be from online traffic, and, it can appear to be not quite so important for you to include. But always remember, indexing your brand(s) for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number email-address, and organizations address. So, pages that include this type of data can effectively increase your brand's overall SEO.



Backlink to your Facebook fan page on existing channels



The more inbound links to your facebook fan page/buisness page, the more authoritative your page is according to Google, Bing and Yahoo, and you will be ranked higher. That's why, it's very important to bloggers/webmaster when they have their content linked to from other blogs, posts, websites, pages, etc.

This same principle applies to your Facebook fan page. So, where it is appropriate that,  include a link to your fan page from your other digital channels, like your blog/website or twitter/google+ profiles.




Now, Optimize Facebook fan page status updates Regularly: 

When posting some updates to your Facebook wall, always remember that the first 18(starting 18 characters) characters of a Facebook post serve as the meta description. So why not take full advantage of the option when Facebook prompts you to "Write something........" (for updating status)since that text will be considered for SEO title for that update. Including a direct links to your small business website in your  updates is also a good technique.



Unique Tip  3: Just like your facebook fan page's name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.



SEO for Facebook Notes

Facebook Notes is something that is very under-utilized. And, When used appropriately, it can provide your fan page with an effective way at increasing your overall(complete) SEO. The SEO elements pulled in from Facebook Notes are:


SEO Title = the title of your note

Meta data = Your fan page name wrote a note titled,i.e. your note's title


Facebook Notes gives your page the ability to create multiple "pages" underneath the main facebook fan page. Notes are also a very good way to expand on special offers or events that your business is hosting and have them indexed in search engines.




Bottom line for Facebook fan page SEO

Don't forget that the overarching objective of Facebook SEO is adding to the value of your overall brand. It's very important to pay attention to the comparison between raw traffic and engagement level.

While  using  above methods can help boost your SERP ranking, the most crucial part is that it coincides with an awesome product and incredible engagement to grow your following.





See also: More Seo tips page




1 comment:

  1. This post is really great. It is also a wake-up call for those who are still ignoring Internat marketing. I’ve also learned lot of essential information about Online Marketing here. Thanks for this post.Social media

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